Key Strengths of Apple Inc

This analysis will be on the key strengths of Apple Inc. The strengths are also a part of internal strategic analysis. These are made by those factors on that Apple has direct control. That means, they can increase the number of strengths if they want.

Apple Inc. is one of the biggest renowned technological giant in the world. It is an America based multinational technology company. When it is about smart phones, they offer the best quality in the market. It was founded in the year 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne.

Key Strengths of Apple Inc

Apple is one of the top profit making companies in the world. First, its strength is the number of workers. It has more than 110,000 workers with unique skills and abilities. This number is 5.4% greater than that of previous year’s workforce. Apple has product variety in its portfolio. The product lines are diversified. Apple ensures by that portfolio that they earn stabilized profit. Also, Apple is led by Mr. Tim Cook after Steve Jobs. When it’s about the uniqueness, Apple has its own developed operating system. Apple has built strong brand image over the years. From the inception of the company, it has been serving quality and modern products to its customers. The products gained the trust and people became satisfied with their products. also, Apple has its strong research and development team who are always working to offer innovative products. Finally, Apple is one of those companies that have strong financial strength. They do not depend on debt much. Rather, they believe in investing equity capital.

Conclusion of the Key Strengths

We found that Apple has many key strengths. The main weaknesses we found, in our Apple Key weakness analysis are the narrow distribution channel and high price. If Apple wants to reduce their weakness, they can do it by efficient use of the key strengths we found here. That is, they can broaden the distribution channel and reduce the price to reach the mass market. As a result, it will increase the profit margin.

Other Analysis of Apple Inc


Sheikh Faizul Haque, the founder of GotAbout, graduated from North South University, Bangladesh. His major was Finance and Accounting. Faizul has been writing in business blogs since 2013, also has a strong interest in Behavioral Finance, Risk Management, and Portfolio Management.